Tell us about your career, up to now.
-
During my fashion studies, I was working as a part-time model. I did modelling for 12 years, linking up competitions, fashion shows and shootings.
I much enjoyed feeling the light on me, but sometimes this job was making me feel empty inside. As a model, your mission is to present clothes, you are nobody. You embody a brand.
Because of this feeling, I have been questioning for years, wondering what would be doing afterwards.
After my graduation, I was certain I would stop modelling. I wanted a real career, and I realized I had to start from scratch. But I had no background in any major field such as marketing, economics, so I did not feel very confident to find my new direction. And I did not feel very confident in myself neither…
So, I decided to accept a lower salary, in order to start from the beginning in business. I took several internships, working by chance for ethical or botanical brands, in marketing and in retail. Then I started at Icicle, which is an ecofriendly fashion brand, environmentally conscious in its development, growing slowly in pace with nature. For example, the brand only uses natural dies, natural fabrics, and selects the beast and clean suppliers. It is a company that has strong social values.
At Icicle, I started as Merchandising assistant, then I was promoted as Wholesales manager for five years, then now i am working in charge of the concept project of ICICLE SPACE from business development, operation and brand management.